Professional Experience
Best Practice Media
Graphic Designer
January 2025 - present
• Develop and execute visually compelling digital marketing ads that drive engagement and performance.
• Conceptualize and pitch creative ideas for diverse client projects across industries.
• Design a variety of print and digital marketing materials, from flyers to branded social content.
• Support eCommerce, service-based brands, banks, and law firms with tailored design solutions.
• Build and polish client-facing presentation decks with a strong visual narrative.
• Create dynamic visual assets, including static graphics, videos, GIFs, and light animations.
• Collaborate closely with marketing teams and clients to ensure brand consistency and creative alignment.
• Stay current on design trends and platform best practices to produce fresh, relevant work.
Social Media Manager
July 2022 - January 2025
Driving meaningful organic connections and enhancing brand visibility across diverse industries, including banking, not-for-profit, B2B services, and high-level business coaching and mentorship.
• Plan, curate, and create content that enhances brand recognition and bolsters community engagement.
• Manage multiple social profiles, collectively reaching over 70,000 followers, focusing on community and online reputation management.
• Through data-driven strategies, achieve targeted results on platforms like Instagram, Facebook, LinkedIn, YouTube, and X.
• Craft compelling visual narratives that strengthen brand-audience relationships.
• Collaborate with creative team to efficiently produce impactful social media content.
• Gain proficiency in tools such as ClickUp, Sprout Social, Meta Business Suite, YouTube Creator Studio, and Canva.
• Conduct comprehensive audits to align organic social media strategy with current business objectives.
Feral Fairy Studio
Owner & Operator
Mar 2021 - Dec 2022
Owner and operator of an online pottery business for which I planned, created, and advertised all social media and web content. I successfully grew my online platform to a community of over 2,000 followers and generated over $3,000 in monthly revenue on Shopify.
Upwork
Freelance Copy & Content Writer
Dec 2020 - Jul 2022
I collaborated with multiple brands to help them connect with their target audience through compelling narratives and impactful messaging. I honed my skills in social media copywriting, copyediting, and web content writing.
About Me.
I’ve been creating for as long as I can remember. From handmaking magazines out of printer paper to designing MySpace layouts, I was always building something from scratch. Design has always been how I connect with the world.
I studied Digital Media Innovation at Texas State University. It was a new program at the time and felt like the perfect fit. I dove into visual storytelling, creative tech, and digital design. Around that time, I also started Feral Fairy Studio, a small-batch pottery business I ran during the pandemic. I handled everything myself: logo, packaging, product photos, website, and social media. That experience deepened my understanding of brand identity and what it really takes to build something cohesive and compelling.
Since then, I’ve helped friends, family, and small businesses bring their ideas to life through freelance design work. I work confidently across Canva and Adobe Creative Suite, always focused on creating visuals that are thoughtful, sharp, and aligned with the brand.
Today, I’m a Graphic Designer at Best Practice Media. I create ads, decks, animations, and social content for a range of clients including eCommerce brands, banks, and law firms. I bring curiosity, strategy, and a sense of play into everything I do. Good design should feel good too.